About the company & founder
“I’m destined for greatness.”
S.N.O.B. is a high-end clothing line designed to promote positivity, style, confidence and a state of mind that radiates greatness.
Founded 2020
The founder
James A. Barlow
Founder James A. Barlow established the company in 2020 with the goal of providing consumers with clothing that is stylish and authentic while simultaneously inspiring customers through self-affirmation.
(S)elf-Confidence (N)urtures (O)ur (B)rilliance and (S)elf-Love (N)urtures (O)ur (B)rilliance are the mantras that define his holistic approach to fashion.
At S.N.O.B., we believe that what you wear (aesthetically) says where you are (mentally), so the S.N.O.B. acronym and apparel stand out as unique and classy, inspiring consumers to feel the same.
Why it matters
More than making a dollar.
What further distinguishes S.N.O.B. from other clothing brands is also what makes it important. Many consumers, especially consumers of color, patronize Gucci, Louis Vuitton, Balenciaga, Dolce & Gabbana, Givenchy and other luxury brands. None of these designers represent our interests as individuals or invest in our communities.
Aside from being a Black-owned, Harlem-based company, S.N.O.B. is committed to donating 2.5% of its online profits to organizations that focus on helping people of color transcend the obstacles created by systemic racism. Our brand is by no means limited to consumers of color, but we unapologetically support the struggle to create a society where we are judged by the content of our character, not the color of our skin.
Since the 2020 debut of our t-shirts, S.N.O.B. has successfully forged its way into the fashion industry, and we attribute this success to quality fabrics, unique designs and a self-affirming message. In this regard, S.N.O.B. transcends the conventional definition of “snob” because it represents unwavering substance over superficial opulence.
2020
Founded in Harlem
2.5%
Of online profits donated
NYC
Black-owned, Harlem-based
Designer clothing can be worn with a conscience.
Our mission and clothing embrace an array of perspectives. Our brand is about more than making a dollar — it’s the mindset that motivates the movement.
Shop the collectionBrand marks
