Black-owned · Harlem, NYC · Est. 2020
Substance over superficial opulence.
High-end apparel designed to promote positivity, style and confidence — and a state of mind that radiates “I’m destined for greatness.”
Free U.S. shipping
On every order over $150
Ships in 3 days
Tracked from our door to yours
Easy exchanges
Within 5 days of delivery
2.5% gives back
Of online profits, to our community
The collection
Shop by category
What you wear says where you are.
At S.N.O.B., we believe what you wear aesthetically reflects where you are mentally. The acronym is a mantra — a daily self-affirmation stitched into every piece.
- SSelf-Confidence/ Self-Love
- NNurtures
- OOur
- BBrilliance
Fit check
It starts here
A children’s book by James A. Barlow
Books Over Bullies
Follow the transformation of two bullies, Mekhi and Dakota, in a full-color story about choosing knowledge, kindness and self-love — the S.N.O.B. message, written for the next generation.
The mission
Designer clothing, worn with a conscience.
Many consumers — especially consumers of color — patronize luxury houses that don’t represent our interests or invest in our communities. S.N.O.B. was founded to be different.
As a Black-owned, Harlem-based company, we donate 2.5% of online profits to organizations helping people of color transcend the obstacles created by systemic racism. Our brand is for everyone — and we unapologetically support a society where we are judged by the content of our character.
“It’s the mindset that motivates the movement.”
Read our storyIn their words
HarlemSNOB goes beyond a stylish look. The quality of the clothes stands out. I got my S.N.O.B hoodie & the fabric is soft quality blend. Instantly became one of my favorites. It means even more to me knowing the message behind the brand.
I was looking for comfortable & stylish clothes that fit. I found so much more with HarlemSNOB! I love what they stand for & what they’re about. I can answer with pride when asked what S.N.O.B stands for.
Quick and efficient service, clothes are comfortable. I would recommend Harlem S.N.O.B to any and all looking for a unique style, a brand with a meaning!
Great quality, super soft sweatshirt and amazing fit!! Super dope brand!!
Honestly just quality material being used. Excellent concept! Respect!